Visiting Guissona is not just about getting up close to one of the largest business projects in the country. It’s about understanding how a production model can grow without losing its essence: its deep roots in the region, its commitment to people, and its firm dedication to training.
I had the opportunity to learn firsthand about the bonÀrea ecosystem, a benchmark that goes far beyond the food sector. We’re talking about a group that employs more than 6,500 people, with nearly 600 points of sale and a turnover of €2.68 billion in 2024. But above all, we’re talking about a unique model that integrates the entire value chain, from the source to the consumer.
🔄 A Moment of Historic Transition
The visit coincides with a key moment in the group’s history. Its founder, Jaume Alsina, will step down as president at the age of 92, giving way to a new era led by his son, Ramon Alsina.
This generational shift not only symbolizes continuity but also the consolidation of a model that has evolved from its origins in 1959 as an agricultural cooperative to become a modern, diversified corporation deeply rooted in the region.
🎓 Training as a strategic focus: the “La Llavor” Space
One of the aspects that has most impressed me is their strong commitment to training. The “La Llavor” Space, their new training center, represents a clear vision: people are the driving force behind growth.
This space is not just a training center; it is a declaration of intent:
Continuing education for employees
Internal talent development
Connection with Vocational Training
Boosting local employability
At a time when Vocational Training is destined to play a leading role in economic development, initiatives like this demonstrate that business and education must go hand in hand.
🤝 Much more than a company: real social impact
The bonÀrea model is also an example of social commitment:
Integration of cooperative members and workers into the capital
In-house services (financial, medical, insurance, etc.)
Strong ties to the local area
This approach generates stability, opportunities, and a sense of belonging. It’s no coincidence that, in challenging times like 2017, the company decided to keep its headquarters in Lleida.
🌱 An example to follow
As an advocate for Vocational Training, I leave Guissona with a clear idea: we need more projects like this.
Companies that:
Invest in training
Believe in young talent
Generate social impact
And build the future from the ground up
Because talking about Vocational Training is talking about real opportunities. And bonÀrea is, without a doubt, one of the best examples of this.
