Antoni Ruiz

Amador Valbuena: “We are at a key moment for the electrical material sector”. Rebranding of RETELEC with the MAXGE Europe brand

June 2024 marks a turning point in the EU electrical equipment sector.

MAXGE has decided to establish itself in the European Union market, choosing Spain to establish its headquarters.

To do so, the firm has begun the process of integrating into the assets of the Spanish firm RETELEC System, expanding the human and technical infrastructure it currently has.

The arrival of MAXGE Europe means a multi-million euro investment, expanding logistics and incorporating more human resources, product development, innovation, focused on the distributor and installer customer. An investment that will also involve the implementation in San Fernando de Henares of robotic production lines for differential switches, as well as other product families for the protection and control of electrical installations.

An ambitious project to fully implement the European market and rebrand RETELEC under the MAXGE Europe brand, which will begin in 2024, and which will demonstrate MAXGE’s ability as a manufacturer that combines R&D with an automated, scalable and flexible production system, which allows it to respond quickly to evolving production demands. MAXGE Europe wants to redefine the standards of the production chains of the future, bringing flexible production closer to Europe and responding more quickly to product demands in the EU.

This competitive advantage of the multinational will be combined with the efficiency and agility of processes typical of the Spanish firm RETELEC, which will group the entire catalogue under the same logo, customer service, after-sales service, etc.

In the words of MAXGE Europe CEO Amador Valbuena: “We are at a key moment for the electrical equipment sector: faced with a future clearly marked by electrification, the arrival of a dynamic player such as MAXGE Europe represents an essential opportunity to redesign electrical equipment and give professional installers the tools to become specialist managers of valuable infrastructures in the energy transition.”

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