The BAXI sales team for Spain and Portugal held its first annual meeting since the brand launched its full range of solutions, previously offered in conjunction with Hitecsa.
Barcelona, January 19, 2026 – The nearly 80 professionals comprising BAXI’s sales and marketing team participated in their first annual meeting on January 8 and 9 in L’Hospitalet de Llobregat (Barcelona). The meeting brought together all the professionals responsible for offering the BAXI brand’s comprehensive range of residential and commercial air conditioning, ventilation, and domestic hot water solutions to the market.
In this context, BAXI, part of the Dutch group BDR Thermea, is expanding its residential air conditioning offering and further solidifying its position as a leading global provider of climate control solutions for all types of commercial and industrial buildings, including airports, hospitals, hotels, supermarkets, and retail stores.
“This is a huge step forward for the company, enabling us to offer any climate control solution the market might require. We are thrilled that our sales team will be bringing our solutions to everyone seeking highly efficient equipment, excellent service, and competitive pricing, all under one brand. We are confident that the market will recognize our efforts in 2026,” explains Jaume Alcover, Sales & Marketing Director of BDR Thermea Iberia. This capability that BAXI offers today has been made possible because “we are now a single team with a common goal,” adds Alcover.
Various studies predict that, by 2030, the demand for air-to-water and air-to-air heat pump solutions, both for domestic use and large installations, will increase sixfold by 2034.