- Both journalists are considered two of the most important sports journalists in the world of basketball in Spain
- BAXI, sponsor of Bàsquet Manresa in the ACB league and Uni Ferrol in the Endesa League, is once again using sport to reach users and encourage them to install aerothermal energy in their homes
BAXI, a leading company in the air conditioning sector, has chosen two leading figures in basketball communication in Spain to bring its message to the market in favour of installing aerothermal energy when it comes to air conditioning homes in an efficient and sustainable manner. In the recently launched campaign, Siro López and Antoni Daimiel explain their experience of having installed BAXI aerothermal energy in their homes, in terms of sustainability, comfort and savings.
Madrid, May 24, 2024.- BAXI, a leading company in the air conditioning sector in Spain and Portugal, has launched a communication campaign to spread the benefits of installing aerothermal energy in the home through the testimonies of two leading journalists such as Siro López and Antoni Daimiel, especially for basketball fans.
They have already installed aerothermal energy in their homes
Both Siro López and Antoni Daimiel, ambassadors of the BAXI brand, have already installed the aerothermal energy of the brand they represent in their homes and, with knowledge of the facts, they explain in the campaign, through very attractive videos to watch, what this new technology is and what advantages it offers.
Aerothermal energy, a clean and very efficient technology
Antoni Daimiel: https://youtu.be/_J0Z0TYIlZw?si=JwHkGFnfdjqU4rZD
“By installing solar panels and BAXI aerothermal energy, I have turned my house into a sustainable home, since CO2 emissions are almost non-existent. In addition, my consumption in air conditioning is practically zero.”
Siro López: https://youtu.be/JPxFftLwtmg
“Having aerothermal energy at home has been a before and after. I spend a lot of time at home doing Twitch live streams. Therefore, I was looking for a low-consumption system, even if it was running all day. Consulting with BAXI, they recommended installing an aerothermal system and it has been a success.”
The protagonists
Siro López Fernández (Sarria, Lugo, March 20, 1956) is a journalist specializing in basketball and football and works in different national media as a regular commentator, as well as having his own Twitch channel. He is a contributor to Colgados del aro, the COPE channel and the newspaper Sport. He is a narrator of Real Madrid Baloncesto matches on Real Madrid TV and a contributor to the Colgados del aro program, on the YouTube channel Experience Endesa, presented by Juanma López Iturriaga and Pablo Lolaso.
Antoni Daimiel is also a sports journalist specializing in basketball and the NBA. He was born on February 15, 1970 in Ciudad Real. He is known for his work in media such as As, Cadena SER, Canal+, Cuatro and El Periódico de Catalunya. He stood out on television in the mid-1990s when he formed a duo with the legendary sports narrator Andrés Montes.
Daimiel began his career at Canal+ since its broadcasting began in 1990, working as a sports editor and later as a reporter and editor for the program “El día después”. He has also been a commentator for the NCAA and the NBA, covering important events such as the NBA All-Star. Throughout his career, he has received awards such as the Ondas Award. In addition, he is the author of the book “El sueño de mi desvelo”, where he recounts anecdotes and testimonies from his NBA broadcasts and his travels.
He currently presents, together with Sergio Andrés, José Sáenz de Tejada, from Drafteados, and José Manuel Calderón, the podcast “3+1 – Tu Podcast NBA”.
