{"id":17843,"date":"2025-01-14T15:11:56","date_gmt":"2025-01-14T15:11:56","guid":{"rendered":"https:\/\/antoniruiz.com\/?p=17843"},"modified":"2025-01-14T16:39:10","modified_gmt":"2025-01-14T16:39:10","slug":"a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution","status":"publish","type":"post","link":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/","title":{"rendered":"A change of slogan to communicate the soul of a brand in constant evolution"},"content":{"rendered":"\n

A change of motto to communicate the soul of the constantly evolving brand. 2024 was a special year, characterized by moments of celebration, the realization of shared projects and official recognitions.<\/p>\n\n\n\n

It all began in January, with the introduction of the concept that accompanied the following months and that, today, has been decided to adopt as the new motto of the brand: Relaying Innovation.<\/p>\n\n\n\n

A concise and striking expression that communicates both the past and the future of Finder. Because, while we always look forward, we must never forget the starting point.<\/p>\n\n\n\n

This is where the choice of the term Relaying comes from, which winks at the noun relay (our main product), but also at the verb to relay, which literally means to transmit, to share information.<\/p>\n\n\n\n

Thus, the new motto reflects the business continuity that has always characterized Finder, but also underlines the central role of innovation. We live in an era of rapid transformation, technology is evolving and we with it almost automatically; Staying current means investing in bold and original ideas, processes and products.<\/p>\n\n\n\n

Now we are seeking to further reinforce this promise, communicating not only who we are today, but also what we aspire to be tomorrow.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

A change of motto to communicate the soul of the constantly evolving brand. 2024 was a special year, characterized by […]<\/p>\n","protected":false},"author":3,"featured_media":17822,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34],"tags":[],"class_list":["post-17843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nA change of slogan to communicate the soul of a brand in constant evolution - Antoni Ruiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A change of slogan to communicate the soul of a brand in constant evolution - Antoni Ruiz\" \/>\n<meta property=\"og:description\" content=\"A change of motto to communicate the soul of the constantly evolving brand. 2024 was a special year, characterized by […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Antoni Ruiz\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-14T15:11:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-14T16:39:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/01\/Finder_relaying_cyan-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"662\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antoni Ruiz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoni Ruiz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/\"},\"author\":{\"name\":\"Antoni Ruiz\",\"@id\":\"https:\/\/antoniruiz.com\/en\/#\/schema\/person\/a8d62eab776c7cf6f6efafa52d0bce62\"},\"headline\":\"A change of slogan to communicate the soul of a brand in constant evolution\",\"datePublished\":\"2025-01-14T15:11:56+00:00\",\"dateModified\":\"2025-01-14T16:39:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/\"},\"wordCount\":214,\"publisher\":{\"@id\":\"https:\/\/antoniruiz.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/01\/Finder_relaying_cyan-scaled.jpg\",\"articleSection\":[\"blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/\",\"url\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/\",\"name\":\"A change of slogan to communicate the soul of a brand in constant evolution - Antoni Ruiz\",\"isPartOf\":{\"@id\":\"https:\/\/antoniruiz.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/01\/Finder_relaying_cyan-scaled.jpg\",\"datePublished\":\"2025-01-14T15:11:56+00:00\",\"dateModified\":\"2025-01-14T16:39:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#primaryimage\",\"url\":\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/01\/Finder_relaying_cyan-scaled.jpg\",\"contentUrl\":\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/01\/Finder_relaying_cyan-scaled.jpg\",\"width\":2560,\"height\":662},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/antoniruiz.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A change of slogan to communicate the soul of a brand in constant evolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/antoniruiz.com\/en\/#website\",\"url\":\"https:\/\/antoniruiz.com\/en\/\",\"name\":\"Antoni Ruiz\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/antoniruiz.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/antoniruiz.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/antoniruiz.com\/en\/#organization\",\"name\":\"Antoni Ruiz\",\"url\":\"https:\/\/antoniruiz.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/antoniruiz.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2024\/06\/AntoniRuiz_MAIN.png\",\"contentUrl\":\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2024\/06\/AntoniRuiz_MAIN.png\",\"width\":944,\"height\":675,\"caption\":\"Antoni Ruiz\"},\"image\":{\"@id\":\"https:\/\/antoniruiz.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/antoniruiz.com\/en\/#\/schema\/person\/a8d62eab776c7cf6f6efafa52d0bce62\",\"name\":\"Antoni Ruiz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/antoniruiz.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c088e4296c344dd768b0c3ec823a8955c44caecaa1bfc843afc64b88c2d3d64?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c088e4296c344dd768b0c3ec823a8955c44caecaa1bfc843afc64b88c2d3d64?s=96&d=mm&r=g\",\"caption\":\"Antoni Ruiz\"},\"url\":\"https:\/\/antoniruiz.com\/en\/author\/antoni-ruiz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A change of slogan to communicate the soul of a brand in constant evolution - Antoni Ruiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/","og_locale":"en_US","og_type":"article","og_title":"A change of slogan to communicate the soul of a brand in constant evolution - Antoni Ruiz","og_description":"A change of motto to communicate the soul of the constantly evolving brand. 2024 was a special year, characterized by […]","og_url":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/","og_site_name":"Antoni Ruiz","article_published_time":"2025-01-14T15:11:56+00:00","article_modified_time":"2025-01-14T16:39:10+00:00","og_image":[{"width":2560,"height":662,"url":"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/01\/Finder_relaying_cyan-scaled.jpg","type":"image\/jpeg"}],"author":"Antoni Ruiz","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Antoni Ruiz","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#article","isPartOf":{"@id":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/"},"author":{"name":"Antoni Ruiz","@id":"https:\/\/antoniruiz.com\/en\/#\/schema\/person\/a8d62eab776c7cf6f6efafa52d0bce62"},"headline":"A change of slogan to communicate the soul of a brand in constant evolution","datePublished":"2025-01-14T15:11:56+00:00","dateModified":"2025-01-14T16:39:10+00:00","mainEntityOfPage":{"@id":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/"},"wordCount":214,"publisher":{"@id":"https:\/\/antoniruiz.com\/en\/#organization"},"image":{"@id":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#primaryimage"},"thumbnailUrl":"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/01\/Finder_relaying_cyan-scaled.jpg","articleSection":["blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/","url":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/","name":"A change of slogan to communicate the soul of a brand in constant evolution - Antoni Ruiz","isPartOf":{"@id":"https:\/\/antoniruiz.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#primaryimage"},"image":{"@id":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#primaryimage"},"thumbnailUrl":"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/01\/Finder_relaying_cyan-scaled.jpg","datePublished":"2025-01-14T15:11:56+00:00","dateModified":"2025-01-14T16:39:10+00:00","breadcrumb":{"@id":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#primaryimage","url":"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/01\/Finder_relaying_cyan-scaled.jpg","contentUrl":"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/01\/Finder_relaying_cyan-scaled.jpg","width":2560,"height":662},{"@type":"BreadcrumbList","@id":"https:\/\/antoniruiz.com\/en\/a-change-of-slogan-to-communicate-the-soul-of-a-brand-in-constant-evolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/antoniruiz.com\/en\/"},{"@type":"ListItem","position":2,"name":"A change of slogan to communicate the soul of a brand in constant evolution"}]},{"@type":"WebSite","@id":"https:\/\/antoniruiz.com\/en\/#website","url":"https:\/\/antoniruiz.com\/en\/","name":"Antoni Ruiz","description":"","publisher":{"@id":"https:\/\/antoniruiz.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/antoniruiz.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/antoniruiz.com\/en\/#organization","name":"Antoni Ruiz","url":"https:\/\/antoniruiz.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/antoniruiz.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/antoniruiz.com\/wp-content\/uploads\/2024\/06\/AntoniRuiz_MAIN.png","contentUrl":"https:\/\/antoniruiz.com\/wp-content\/uploads\/2024\/06\/AntoniRuiz_MAIN.png","width":944,"height":675,"caption":"Antoni Ruiz"},"image":{"@id":"https:\/\/antoniruiz.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/antoniruiz.com\/en\/#\/schema\/person\/a8d62eab776c7cf6f6efafa52d0bce62","name":"Antoni Ruiz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/antoniruiz.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c088e4296c344dd768b0c3ec823a8955c44caecaa1bfc843afc64b88c2d3d64?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c088e4296c344dd768b0c3ec823a8955c44caecaa1bfc843afc64b88c2d3d64?s=96&d=mm&r=g","caption":"Antoni Ruiz"},"url":"https:\/\/antoniruiz.com\/en\/author\/antoni-ruiz\/"}]}},"_links":{"self":[{"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/posts\/17843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/comments?post=17843"}],"version-history":[{"count":1,"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/posts\/17843\/revisions"}],"predecessor-version":[{"id":17844,"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/posts\/17843\/revisions\/17844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/media\/17822"}],"wp:attachment":[{"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/media?parent=17843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/categories?post=17843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/antoniruiz.com\/en\/wp-json\/wp\/v2\/tags?post=17843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}