{"id":16394,"date":"2023-09-30T16:55:11","date_gmt":"2023-09-30T16:55:11","guid":{"rendered":"https:\/\/antoniruiz.com\/?p=16394"},"modified":"2024-08-19T09:07:24","modified_gmt":"2024-08-19T09:07:24","slug":"baxi-brings-together-its-network-of-distributors-at-its-annual-meeting-at-the-atletico-de-madrid-stadium","status":"publish","type":"post","link":"https:\/\/antoniruiz.com\/en\/baxi-brings-together-its-network-of-distributors-at-its-annual-meeting-at-the-atletico-de-madrid-stadium\/","title":{"rendered":"BAXI brings together its network of distributors at its annual meeting at the Atl\u00e9tico de Madrid stadium"},"content":{"rendered":"\n<p>At the meeting, BAXI reviewed the situation of the sector and announced new products, especially in aerothermal energy.<\/p>\n\n\n\n<p>The Atl\u00e9tico de Madrid women&#8217;s team, of which BAXI is a sponsor, hosted the meeting, with the participation of Lola Romero, Director of the women&#8217;s team.<\/p>\n\n\n\n<p>BAXI, a specialist in the manufacture of air conditioning equipment for the home, held its annual distributors convention on September 26 at the Civitas Metropolitano Stadium of the Atl\u00e9tico de Madrid football team, consolidating its commitment to being the partner of this channel.<\/p>\n\n\n\n<p>More than 200 people attended a private meeting where the BAXI management team discussed the market situation, the legislative framework, advances in investments in aerothermal energy manufacturing as well as upcoming product launches.<\/p>\n\n\n\n<p>Joan Blanch, general manager of BAXI in Spain and Portugal, took the opportunity to share strategic plans. In the words of Joan Blanch, &#8220;we have invested in increasing the production capacity of all the BDR Thermea group&#8217;s aerothermal plants, and BAXI is especially proud to have consolidated the industrial project of creating an R&amp;D and production centre for aerothermal plants in Vilafranca del Pened\u00e9s, Barcelona, \u200b\u200bwhich is already starting to ship the first Platinum PBM3 medium and high power heat pump units.&#8221;<\/p>\n\n\n\n<p>Sustainability and decarbonisation of buildings were one of the central themes of the event. Jaume Alcover, Marketing Director, outlined the main product innovations that can be discovered at the next edition of CyR in November, highlighting the BC Monobloc PBM3 R32 and PBM4 R290 high temperature equipment for the market for equipment in centralised rooms.<\/p>\n\n\n\n<p>Special guest<\/p>\n\n\n\n<p>As a culmination of the event, attendees had the privilege of listening to Lola Romero, the Director and co-founder of the Atl\u00e9tico de Madrid women&#8217;s team, who shared her vision on teamwork, the future of women&#8217;s football and the achievements of Atl\u00e9tico de Madrid women&#8217;s team, such as winning the Queen&#8217;s Cup in the last edition.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2023\/09\/image-1024x580.png\" alt=\"\" class=\"wp-image-16396\" srcset=\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2023\/09\/image-1024x580.png 1024w, https:\/\/antoniruiz.com\/wp-content\/uploads\/2023\/09\/image-300x170.png 300w, https:\/\/antoniruiz.com\/wp-content\/uploads\/2023\/09\/image-768x435.png 768w, https:\/\/antoniruiz.com\/wp-content\/uploads\/2023\/09\/image.png 1118w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>At the meeting, BAXI reviewed the situation of the sector and announced new products, especially in aerothermal energy. The Atl\u00e9tico [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[34],"tags":[],"class_list":["post-16394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BAXI brings together its network of distributors at its annual meeting at the Atl\u00e9tico de Madrid stadium - Antoni Ruiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antoniruiz.com\/en\/baxi-brings-together-its-network-of-distributors-at-its-annual-meeting-at-the-atletico-de-madrid-stadium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAXI brings together its network of distributors at its annual meeting at the Atl\u00e9tico de Madrid stadium - Antoni Ruiz\" \/>\n<meta property=\"og:description\" content=\"At the meeting, BAXI reviewed the situation of the sector and announced new products, especially in aerothermal energy. 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