{"id":23967,"date":"2026-04-14T07:29:04","date_gmt":"2026-04-14T07:29:04","guid":{"rendered":"https:\/\/antoniruiz.com\/?p=23967"},"modified":"2026-04-14T07:37:11","modified_gmt":"2026-04-14T07:37:11","slug":"bonarea-guissona-un-model-empresarial-amb-anima-formacio-i-compromis-social","status":"publish","type":"post","link":"https:\/\/antoniruiz.com\/ca\/bonarea-guissona-un-model-empresarial-amb-anima-formacio-i-compromis-social\/","title":{"rendered":"bon\u00c0rea Guissona: un model empresarial amb \u00e0nima, formaci\u00f3 i comprom\u00eds social"},"content":{"rendered":"\n

Visitar Guissona no \u00e9s nom\u00e9s acostar-se a un dels projectes empresarials m\u00e9s grans del pa\u00eds. \u00c9s entendre com un model productiu pot cr\u00e9ixer sense perdre’n l’ess\u00e8ncia: l’arrelament al territori, el comprom\u00eds amb les persones i l’aposta ferma per la formaci\u00f3.<\/p>\n\n\n\n

He tingut l’oportunitat de con\u00e8ixer de prop l’ecosistema de bon\u00c0rea, un referent que va m\u00e9s enll\u00e0 del sector alimentari. Parlem d’un grup que ocupa m\u00e9s de 6.500 persones, amb prop de 600 punts de venda i una facturaci\u00f3 de 2.680 milions d’euros el 2024. Per\u00f2 sobretot parlem d’un model \u00fanic que integra tota la cadena de valor, des de l’origen fins al consumidor<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\ud83d\udd04 Un moment de transici\u00f3 hist\u00f2rica
La visita coincideix amb un moment clau a la hist\u00f2ria del grup. El seu fundador, Jaume Alsina, deixar\u00e0 la presid\u00e8ncia als 92 anys i donar\u00e0 pas a una nova etapa liderada pel seu fill, Ramon Alsina.<\/p>\n\n\n\n

Aquest relleu generacional no sols simbolitza continu\u00eftat, sin\u00f3 tamb\u00e9 la consolidaci\u00f3 d’un model que ha sabut evolucionar des dels seus or\u00edgens el 1959 amb la cooperativa agropecu\u00e0ria fins a esdevenir una corporaci\u00f3 moderna, diversificada i profundament arrelada al territori.<\/p>\n\n\n\n

\ud83c\udf93 Formaci\u00f3 com a eix estrat\u00e8gic: l’Espai \u201cLa Llavor\u201d
Un dels aspectes que m’ha impactat m\u00e9s ha estat la seva aposta decidida per la formaci\u00f3. L’Espai La Llavor, el seu nou centre formatiu, representa una visi\u00f3 clara: les persones s\u00f3n el motor del creixement.<\/p>\n\n\n\n

Aquest espai no nom\u00e9s \u00e9s un centre de formaci\u00f3, \u00e9s una declaraci\u00f3 d’intencions:<\/p>\n\n\n\n

Formaci\u00f3 cont\u00ednua per a treballadors
Desenvolupament de talent intern
Connexi\u00f3 amb la Formaci\u00f3 Professional
Impuls a l’ocupabilitat local
En un moment on l’FP est\u00e0 cridada a ser protagonista del desenvolupament econ\u00f2mic, iniciatives com aquesta demostren que l’empresa i la formaci\u00f3 han de caminar juntes.<\/p>\n\n\n\n

\ud83e\udd1d Molt m\u00e9s que empresa: impacte social real
El model de bon\u00c0rea \u00e9s tamb\u00e9 un exemple de comprom\u00eds social:<\/p>\n\n\n\n

Integraci\u00f3 de cooperativistes i treballadors al capital
Serveis propis (financers, metges, asseguradors\u2026)
Forta vinculaci\u00f3 amb el territori
Aquest enfocament genera estabilitat, oportunitats i arrelament. No \u00e9s casualitat que, en moments complexos com el context del 2017, la companyia decid\u00eds mantenir la seva seu a Lleida.<\/p>\n\n\n\n

\ud83c\udf31 Un exemple a seguir
Com a divulgador de la Formaci\u00f3 Professional, surto de Guissona amb una idea clara: necessitem m\u00e9s projectes com aquest.<\/p>\n\n\n\n

Empreses que:<\/p>\n\n\n\n

-Inverteixin en formaci\u00f3 <\/p>\n\n\n\n

-Creguin en el talent jove
-Generin impacte social
-I construeixin futur des del territori<\/p>\n\n\n\n


Perqu\u00e8 parlar d’FP \u00e9s parlar d’oportunitats reals. I bon\u00c0rea n’\u00e9s, sens dubte, un dels millors exemples.<\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Visitar Guissona no \u00e9s nom\u00e9s acostar-se a un dels projectes empresarials m\u00e9s grans del pa\u00eds. \u00c9s entendre com un model […]<\/p>\n","protected":false},"author":3,"featured_media":23916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-23967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"\nbon\u00c0rea Guissona: un model empresarial amb \u00e0nima, formaci\u00f3 i comprom\u00eds social - 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