{"id":21948,"date":"2025-11-26T06:58:10","date_gmt":"2025-11-26T06:58:10","guid":{"rendered":"https:\/\/antoniruiz.com\/?p=21948"},"modified":"2025-11-26T07:27:13","modified_gmt":"2025-11-26T07:27:13","slug":"jaume-alcover-sera-el-director-comercial-i-marqueting-de-bdr-thermea-iberia-matriu-de-baxi-a-partir-del-gener-del-2026","status":"publish","type":"post","link":"https:\/\/antoniruiz.com\/ca\/jaume-alcover-sera-el-director-comercial-i-marqueting-de-bdr-thermea-iberia-matriu-de-baxi-a-partir-del-gener-del-2026\/","title":{"rendered":"Jaume Alcover ser\u00e0 el director Comercial i M\u00e0rqueting de BDR Thermea Iberia, matriu de BAXI, a partir del gener del 2026"},"content":{"rendered":"\n<p>L&#8217;executiu, que ja era el director de M\u00e0rqueting de la companyia, assumeix tamb\u00e9 les funcions de director Comercial de BDR Thermea Iberia (BAXI i De Dietrich), c\u00e0rrec que fins ara exercia Xavier Andreu, que ha decidit emprendre un nou cam\u00ed professional<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/11\/9L6A1785-Editar-1024x683.jpg\" alt=\"\" class=\"wp-image-21945\" srcset=\"https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/11\/9L6A1785-Editar-1024x683.jpg 1024w, https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/11\/9L6A1785-Editar-300x200.jpg 300w, https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/11\/9L6A1785-Editar-768x512.jpg 768w, https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/11\/9L6A1785-Editar-1536x1024.jpg 1536w, https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/11\/9L6A1785-Editar-2048x1365.jpg 2048w, https:\/\/antoniruiz.com\/wp-content\/uploads\/2025\/11\/9L6A1785-Editar-1320x880.jpg 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Madrid, 21 de novembre del 2025.- <\/p>\n\n\n\n<p>A partir del proper 1 de gener del 2026, Jaume Alcover ser\u00e0 el nou Director Comercial i M\u00e0rqueting de BDR Thermea Iberia, matriu de BAXI. Alcover, que ja era director de M\u00e0rqueting de la companyia, tamb\u00e9 assumir\u00e0 les funcions de director Comercial de BDR Thermea Iberia, que fins ara exercia Xavier Andreu, que ha decidit emprendre un nou cam\u00ed professional. Andreu es va incorporar al Grup BDR Thermea el maig del 2023 amb el principal objectiu de coordinar les estrat\u00e8gies comercials de BAXI, De Dietrich i Hitecsa tant als mercats d&#8217;Espanya com de Portugal.<\/p>\n\n\n\n<p>Amb aquesta remodelaci\u00f3, la companyia que dirigeix \u200b\u200bJoan Blanch afronta una etapa de creixement gr\u00e0cies a la capacitat que avui t\u00e9 BAXI, que el 2021 va adquirir Hitecsa per convertir-se en el que ja \u00e9s avui: un potent prove\u00efdor global de solucions de climatitzaci\u00f3 per a tot tipus d&#8217;edificis terciaris i industrials com aeroports, hospitals, hotels, supermercats, botigues\u2026 es comercialitzaran totes les solucions que fins ara oferia Hitecsa.<\/p>\n\n\n\n<p>&#8220;Ens trobem davant de la necessitat de descarbonitzar l&#8217;actual parc d&#8217;edificis, ja no nom\u00e9s des d&#8217;un punt de vista de sostenibilitat sin\u00f3 tamb\u00e9 per la urg\u00e8ncia de reduir el cost de la climatitzaci\u00f3 dels edificis. Disposar ara d&#8217;un gran equip de professionals i de tota la gamma de productes necess\u00e0ria, ens permet oferir tot el ventall de recursos i tecnologies que pugui ajudar la societat en aquest gran repte&#8221;, assegura Joan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;executiu, que ja era el director de M\u00e0rqueting de la companyia, assumeix tamb\u00e9 les funcions de director Comercial de BDR [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":21942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-21948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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