{"id":17839,"date":"2025-01-14T15:11:56","date_gmt":"2025-01-14T15:11:56","guid":{"rendered":"https:\/\/antoniruiz.com\/?p=17839"},"modified":"2025-01-14T16:35:31","modified_gmt":"2025-01-14T16:35:31","slug":"un-canvi-de-lema-per-comunicar-lanima-duna-marca-en-evolucio-constant","status":"publish","type":"post","link":"https:\/\/antoniruiz.com\/ca\/un-canvi-de-lema-per-comunicar-lanima-duna-marca-en-evolucio-constant\/","title":{"rendered":"Un canvi de lema per comunicar l’\u00e0nima d’una marca en evoluci\u00f3 constant"},"content":{"rendered":"\n

Un canvi de lema per comunicar l’\u00e0nima de la marca en evoluci\u00f3 constant. El 2024 va ser un any especial, caracteritzat per moments de celebraci\u00f3, la realitzaci\u00f3 de projectes compartits i reconeixements oficials.<\/p>\n\n\n\n

Tot va comen\u00e7ar al gener, amb la introducci\u00f3 del concepte que va acompanyar els mesos seg\u00fcents i que avui s’ha decidit adoptar com a nou lema de la marca: Relaying Innovation.<\/p>\n\n\n\n

Una expressi\u00f3 concisa i impactant que comunica tant el passat com el futur de Finder. Perqu\u00e8, si b\u00e9 sempre mirem cap endavant, mai no hem d’oblidar el punt de partida.<\/p>\n\n\n\n

D’aqu\u00ed sorgeix l’elecci\u00f3 del terme Relaying, que fa una picada d’ullet al substantiu relay (el nostre producte principal), per\u00f2 tamb\u00e9 al verb to relay, que significa literalment transmetre, compartir una informaci\u00f3.<\/p>\n\n\n\n

Aix\u00ed, el nou lema reflecteix la continu\u00eftat empresarial que sempre ha caracteritzat Finder, per\u00f2 tamb\u00e9 subratlla el paper central de la innovaci\u00f3. Vivim en una era de transformacions r\u00e0pides, la tecnologia est\u00e0 evolucionant i nosaltres amb ella de manera gaireb\u00e9 autom\u00e0tica; mantenir-se al dia implica invertir en idees auda\u00e7os i originals, en processos i productes.<\/p>\n\n\n\n

Ara es busca refor\u00e7ar encara m\u00e9s aquesta promesa, comunicant no nom\u00e9s qui som avui, sin\u00f3 tamb\u00e9 ho
que aspirem a ser dem\u00e0.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Un canvi de lema per comunicar l’\u00e0nima de la marca en evoluci\u00f3 constant. El 2024 va ser un any especial, […]<\/p>\n","protected":false},"author":3,"featured_media":17821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-17839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"\nUn canvi de lema per comunicar l'\u00e0nima d'una marca en evoluci\u00f3 constant - Antoni Ruiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antoniruiz.com\/ca\/un-canvi-de-lema-per-comunicar-lanima-duna-marca-en-evolucio-constant\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un canvi de lema per comunicar l'\u00e0nima d'una marca en evoluci\u00f3 constant - Antoni Ruiz\" \/>\n<meta property=\"og:description\" content=\"Un canvi de lema per comunicar l’\u00e0nima de la marca en evoluci\u00f3 constant. 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